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Richard Branson

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Never do anything if it means you can´t sleep at night.
Page 89 Screw it let´s do it by



I’m a lad of the ’60s. I started a magazine to try and end the Vietnam war, but it was a number of years before I had the profile, the financial resources and the time to do more.



Well, I think that there’s a very thin dividing line between success and failure. And I think if you start a business without financial backing, you’re likely to go the wrong side of that dividing line.



The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.



Ridiculous yachts and private planes and big limousines won’t make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it’s about getting a balance.



For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility. And the responsibility for me is to invest in creating new businesses, create jobs, employ people, and to put money aside to tackle issues where we can make a difference.



My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost.



One thing is certain in business. You and everyone around you will make mistakes.



Well, I think that there’s a very thin dividing line between success and failure. And I think if you start a business without financial backing, you’re likely to go the wrong side of that dividing line.



I never get the accountants in before I start up a business. It’s done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.



To me, business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your ideas and focusing on the essentials.



Business opportunities are like buses, there’s always another one coming.



A business has to be involving, it has to be fun, and it has to exercise your creative instincts.



My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, ’Oh God, I’ve got to do this today.’



The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.



My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, ’Oh God, I’ve got to do this today.’



So I’ve seen life as one long learning process. And if I see - you know, if I fly on somebody else’s airline and find the experience is not a pleasant one, which it wasn’t in - 21 years ago, then I’d think, well, you know, maybe I can create the kind of airline that I’d like to fly on.



You don’t learn to walk by following rules. You learn by doing, and by falling over.



My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost.



My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, ’Oh God, I’ve got to do this today.’



The funny thing is people won’t let me pay for things. I’ll be in a restaurant and the manager will say, ’Oh no, it’s on the house.’



I love the freedom of movement that my phone gives me. That has definitely transformed my life.



I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are.



Well, I think that there’s a very thin dividing line between success and failure. And I think if you start a business without financial backing, you’re likely to go the wrong side of that dividing line.



Do not be embarrassed by your failures, learn from them and start again.



So I’ve seen life as one long learning process. And if I see - you know, if I fly on somebody else’s airline and find the experience is not a pleasant one, which it wasn’t in - 21 years ago, then I’d think, well, you know, maybe I can create the kind of airline that I’d like to fly on.